EMT Practice Test

1. Question Content...

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Question1: When configuring Marketing Channel processing Rules, which variable provides the web page location (full URL) your visitors were at before coming at your site?

Question2: What are two possible ways to provide a segmented view of the data in Adobe Analytics? (Choose two.)

Question3: Refer to the exhibit.

A marketing analyst wants to look into visitors who originated from paid search and made a purchase.
Which two options can be done directly from this Visualization? (Choose two.)

Question4: Where can Calculated metrics be used?

Question5: Which calculated metric represents the average number of times a user has on the site?

Question6: A pet food company with an eCommerce store is currently working with two different media agencies to drive online sales through Paid Search advertisements.
They user a parameter in the Tracking Code variable to distinguish between traffic driven by each agency, and they would like to understand which agency is more effective at driving sales.
Which metric should they use to compare and evaluate the agencies Return on Investment (ROI) performance?

Question7: Refer to the exhibit:

What is the result if dragging and dropping a page name value item on the segment Drop Zone?

Question8: Which action lets you limit the components before sharing a projct?

Question9: An analyst has business requirements to report on video engagement of visitors who arrive via paid search on a mobile device compared with visitors who arrive via paid search on tabled.
What should the analyst create to meet this business requirement?

Question10: Consider the following Marketing channel processing rule for Session refresh.

The director of data Science to build an attribute model using data from the Marketing Channel variable. However, the director is seeing a very high percentage of traffic attributed to Session refresh.
What are two factors that might be causing this issue? (Choose two.)

Question11: An analyst create a workspace based on two separate segments:
A) A Product type = electronics
B) Marketing channel =affiliate
As a follow-up analysis the analyst wants to identify electronics sales from the affiliate channel over the past 90 days.
Which segment should the analyst create to fulfill these requirements?

Question12: An analyst has to alter a request in report Builder in order to illustrate the number of order by month and by purchase country. Currently it displays only the total values by month.
What are two ways the analyst can address this change? (Choose two.)

Question13: What are the main considerations when planning a segment?

Question14: A software company released a new product Software44.ID:12345. When analyzing the products report in order to see how the orders performed since the release of Software4, the product Name report looks like this:
* Software1:144 orders
* Software2:139 orders
* Software3: 58 orders
* Unspecified: 21 orders
The marketing manager wants Unspecified to appear with the product name in the report.
What should the analyst do?

Question15: Segment used as checkpoint in a Fallout Visualization with four checkpoints must always use which container already?

Question16: Certain links on your website are resulting in a 404 page.
Which dimension should be used to find out pages are affected?

Question17: A business owner wants to identify the percentage of people registered in their insurance plan who are over age 65.
Which calculate metric definition should be used to answer the business question?

Question18: Analyzing the data in the image below, a data analyst verifies that the report of ''entries'' per page, shows that the HomePage A'' page is responsible for only 3.4% of the total entries to the site:

Analyzing the data in the image below. A data analyst verifies that the report of ''entries'' per page, shows that the HomePage A'' page responsible for only 4.4% of the total entries to the site:

Based on both images and knowledge on the standard metrics of Adobe Analytics, which statement is correct?

Question19: A newly-identified bot needs to be filtered out from all reports in a report suite.
Which information from the bot can be used? (Choose two.)

Question20: Which option should a Shared User select In the Dashboard Manager to see changes/Updates made by the Dashboard Owner?

Question21: A brank client wants to understand usage of their mobile website by geographical region. The analytics team is tasked with creating segment to provide this data.
Why would the analytics team decide to use segment stacking In the Segment Builder?

Question22: The investment bank of a co-operative users Adobe analytics to monitor the use of its online banking. They use it to measure Appointment scheduled with account managers, who will then call clients al specified times. The IT team decides to integrate the appointment data captured in Adobe Analytics with the manager's calendar, as close to real-time as possible.
How can this need to meet?

Question23: Refer to the exhibit.

Analyzing results from multinational e-commerce, a data analyst realize much of the product view results and orders are being mapped to an ''unspecified'' department name.
What is the probable cause?